According to a new report from Lucas Shaw at Bloomberg, Vince McMahon’s asking price for WWE is $9 billion
The report notes, however, that WWE has a current market value of roughly $6.5 billion.
Furthermore, the Bloomberg report states that “Larger strategic buyers, such as Netflix Inc. and Walt Disney Co., may be uneasy taking on a business controlled by McMahon that involves the sometimes messy personal lives of its wrestlers.”
Bloomberg also specifically notes the following:
Endeavor Group Holding would need help from a third party in order to make the purchase, and Netflix and Disney “may be uneasy taking on a business controlled by McMahon”.
Any media company interested in airing WWE programming could also use this moment to buy the entire business, based on WWE being one of the most popular draws for Comcast’s Peacock streaming service.
Shaw in his report, has potential buyers listed as follows:
-UFC owners Endeavor Group Holding
-Saudi Arabia Public Investment Fund
CEO Nick Khan appeared on CNBC’s Squawk Box back on February 3, saying WWE could be sold within three months.