WWE announced on Wednesday, they are partnering with Snapchat parent company, Snap on their new Arcadia global creative studio.
Arcadia is Snap’s global creative studio helps various brands and companies develop AR (Augmented Reality) advertising and experiences with their web platforms and app-based AR environments.
Other partners with Snap includes Verizon, Shake Shack and among others. The idea is to engage with Snapchat’s millennial and Gen Z audience.
WWE’s Chief Brand Officer Stephanie McMahon commented on the new partnership.