Sirius XM has announced they have signed WWE Hall of Famers Brie and Nikki Bella to a Podcast deal through Stitcher. New episodes begin Wednesday, November 3.
You can read the press release and watch the podcast trailer below:
SiriusXM’s Stitcher Signs The Bellas Podcast, Hosted By Brie And Nikki Bella
NEW YORK, Oct. 13, 2021 /PRNewswire/ — Stitcher, the Triton-ranked #1 podcast company and SiriusXM subsidiary, today announced its acquisition of The Bellas Podcast hosted by sisters, WWE Hall of Fame Inductees, TV personalities, and best-selling authors Brie and Nikki Bella. The acclaimed series returns with new episodes beginning Wednesday, November 3.
PRNewsfoto/Sirius XM Holdings Inc.)
Each week on The Bellas Podcast, Brie and Nikki turn on their mics to give listeners uncensored access to their lives like never before. The show will feature the Bella Twins welcoming special guests, touching on current issues and opening up to share real life moments and experiences that you won’t see on TV or social media.
“I’m excited to relaunch The Bellas Podcast with Stitcher,” said Brie Bella. “Since we’ve been on hiatus, I’ve really missed the authentic connection with the Bella Army that podcasting creates. It allows us to be vulnerable, raw and more present than any other platform and I can’t wait!!”
“This podcast has been one of my favorite platforms yet to use my voice,” added Nikki Bella. “I get to be uncensored, unedited and so raw. I’m beyond honored to be with SiriusXM’s Stitcher now! This is the perfect home for The Bellas Podcast. We’ve missed you our listeners and can’t wait to start chatting again!”
Before going on hiatus in Spring 2021, The Bellas Podcast was part of the Endeavor Audio network. As it relaunches, hosts Brie and Nikki will produce the show with support from Stitcher.
Access for brands and marketers to The Bellas Podcast is only available through SXM Media – the exclusive advertising and sales organization that includes inventory across SiriusXM, Stitcher, Pandora and other major platforms and podcasters.
This news follows other notable announcements by SiriusXM, including the acquisitions of 99% Invisible, as well as agreements with For Colored Nerds and The Last Podcast on the Left. In addition, The Bellas Podcast joins the home of other acclaimed podcasts at SiriusXM, Stitcher and Pandora, including Office Ladies, Comedy Gold Minds with Kevin Hart, WTF with Marc Maron, Hidden Brain, series from Marvel Entertainment, and prestigious documentary and narrative projects such as Toxic: The Britney Spears Story, Heaven’s Gate, and Unfinished.
Stitcher has ranked #1 in Triton Digital’s industry-tracking U.S. Network Report for May, June, July and August 2021. The report ranks the top podcast networks in the U.S., as measured by Podcast Metrics based on average weekly downloads and average weekly users.
Listeners can subscribe to The Bellas Podcast on Stitcher, the SXM App, Pandora, and all major podcast listening platforms.
Brie and Nikki Bella are managed by SMAC Entertainment. SMAC, in conjunction with WME, represented the Bellas in the acquisition.