WWE Hall of Famer and AEW’s current Director of Business Development recently spoke with Jay Reddick of The Orlando Sentinel on the tribalism between WWE and AEW.
Jarrett said he loves tribalism and embraces it. He added that he sees it as a way to bring emotion and passion, which creates more talk and revenue for the pro wrestling business.
“I love tribalism,” Jarrett told the Sentinel last week. “I embrace it because it is the nature of what pro wrestling is – home team vs. away, good vs. evil, black, white, shades of gray. So many aspects of this world are super-divisive and super-tribalistic. But in wrestling, with that ability to evoke emotion, you create more chatter, you create more passion and you create more revenue.”
Jarrett also supports the “home vs. away” tribalism in the pro wrestling business, while still remaining a fan. He elaborated on John Cena’s recent heel turn at the Elimination Chamber PLE early this month.
“The stars completely aligned…it’s (Cena’s) last year. He’s never been a heel. The Rock is the moral compass. Cody has the true underneath groundswell of babyface momentum that this business hasn’t seen in years. More than anything, I think it’s great for the industry. The more people talk about professional wrestling, the better it gets.”
The article also notes Jarrett’s newest business venture is in the video-game industry. He is now a member of the advisory board for Acclaim Entertainment that has been resurrected from bankruptcy which took place in September 2004. Jarrett has focused on building the re-built brand and directing prospective game developers to playacclaim.com.
“I don’t really call it a big jump, because at my very core, I’m an entrepreneur and a promoter…it’s storytelling. It’s fan engagement. It’s producing emotional, compelling content. When they asked me to be on board, I jumped at the opportunity.”