Bryan Danielson has filed to trademark “Yes! Yes! Yes!” as of July 29.
Danielson, who competed as Daniel Bryan in WWE, became closely associated with the chant during his run with the company, which has carried over to the occasional bout in AEW since signing with the promotion in September 2021.
Per Fightful, the full description of the filing shows that the trademark will be for:
Entertainment in the nature of wrestling contests; Production of podcasts; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Television show production; Media production services, namely, video and film production; Entertainment services in the nature of a wrestling club; Production of music; Provision of information relating to television, motion picture film, audio and radio production; Television, video and movie filming services
Danielson challenges Swerve Strickland for the AEW World Championship at All In, emanating from Wembley Stadium in London, England on Sunday, August 25.