Tony Khan spoke with The Hollywood Reporter ahead of All In, discussing a number of topics.
On the record ticket sales numbers for the show emanating from Wembley Stadium, and how similar numbers have been achieved at games for the Jacksonville Jaguars and Fulham FC that have taken place at the same venue, Khan stated:
“I’m probably the only person who’s gone in with three different sports properties and put over 80,000 people in the stands for all three. I’m sure a lot of people have done it three different times, but to do it with three different sports properties is great….
I’ve had a lot of great times at Wembley, and I’ve been in that coach’s office many times with the Jaguars and many times with Fulham, but this will be my first time in that coach’s office with AEW, running that locker room, so it’s very exciting.”
Khan was also asked how he and AEW define themselves in relation to the competition, leading to a notable tidbit from the AEW President:
“When I first started working with Warner Bros. Discovery, they handed me a big deck of what it is to be a challenger brand. Because this is their expertise, they said: ‘You’re going to be a challenger brand.’ They were totally right.”
Khan would go on to compare AEW to Pepsi and Burger King, two key examples of what that term means, before calling AEW “a challenger brand in a multibillion-dollar business.”