Top merchandise sellers for WWE in the late summer/early fall at live events, in order, includes John Cena, Roman Reigns, The Usos, The Wyatt Family, Brock Lesnar, Sting, Sheamus, Daniel Bryan, Dean Ambrose and Hulk Hogan. Cena’s merchandise sales were described as “greatly outdistancing everyone else” when fully broken down.
For orders through WWE Shop, the top 10 best sellers were Cena, Ambrose, Reigns, Lesnar, Steve Austin, AJ Lee, Bryan, Brie Bella, Hogan and The Ultimate Warrior.