In an interview with EssentiallySports, Anthem chief revenue officer Rob Kligman spoke on the cross-promotion between WWE and TNA, as well as the difference between the companies.
Kligman, a former WWE vice president who recently joined the TNA parent company, made note of one key aspect that differentiates them, content distribution:
The brands both can speak for themselves and stand for themselves. Right now, the difference really is the distribution mechanism that WWE uses to push their content out vs. what TNA does. Right now, we’re focusing on getting that distribution even larger than it is for TNA. But that’s the big differentiation point. The production is the same quality and the content is the same quality. The difference is the distribution.
It’s simply distribution because when you look at the content, the production…is spot-on and the content and the characters are spot-on so once we get that distribution deal, I think you’re gonna see a little bit more of an even keel between both organizations.
Source: F4WOnline