Anthem Sports & Entertainment announced that Rob Kligman has been hired to serve as Chief Revenue Officer, reporting to the company’s president Anthony Cicione with a “special emphasis” on TNA Wrestling and Invicta FC.
In a press release, Anthem made note of Rob’s “distinguished track record in the sports arena,” including a tenure at WWE as its Vice President of Global Digital & Integrated Sponsorship Sales from 2014 to 2021.
During his tenure, he quickly established WWE as a premier sponsorship platform—securing first-time partnerships with major brands such as GEICO, Coca-Cola, AT&T, Nestlé, and Papa Johns, and signing Mars Snickers as the first presenting sponsor of the company’s cornerstone WrestleMania event. A true industry trailblazer, Kligman helped lead the company into new territory with a Netflix partnership that seamlessly integrated Netflix content into WWE storylines.
Kligman’s resumé also includes work with G-Fuel, USA Today, Sports Illustrated among other companies.
Source: Fightful