According to a report by F4WOnline, the debut Satnam Singh was designed to build the AEW brand in India, and has a lot to do with the recent WarnerMedia/Discovery merger.
AEW is on the Discovery-owned channel Eurosport India, which was a deal Tony Khan made based on the impending merger. The report also notes that as part of the first week after the Discovery merger, Tony Khan planned to shoot an angle that would be a breakthrough in the India market using someone that is renown in that country, which was said to be Singh who is the only Indian-born player ever drafted by the NBA. AEW signed him last September in an attempt to create a star for the India market.
Singh was a second round draft pick by the Dallas Mavericks back in 2015, even though he never played college basketball or pro basketball overseas. Singh never made it to the NBA. However, he played several years in the NBA’s summer league and G League. He also played in the National Basketball League of Canada.
Going forward Singh will be managed by Sonjay Dutt, who gained notoriety in India several years ago back when he wrestled for TNA when the company had a television show in India. He will be used to promote AEW on Eurosport India.
Furthermore it was said that Singh, Dutt and Jay Lethal will be a group on AEW television and pushed as a lead act for promoting AEW in India.
Singh was the “big surprise” for Samoa Joe by Jay Lethal and Sonjay Dutt after Joe defeated Minoru Suzuki for the Ring of Honor World TV Title. After the match, Singh attacked Joe. AEW posted the video footage to their YouTube Channel, which you can watch below: